Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
This Is How Much Nike Dominates American Track - FloTrack
Nike avoids Olympic sponsorship restrictions
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Nike's Shifts in Track and Field Are Top of Mind as Trials Begin - The New York Times
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
How Nike Brilliantly Ruined Olympic Marketing Forever
Ambushing the Olympics in Swoosh: Lessons from Nike's 2012 campaign
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
NIKE TO SUPPLY OLYMPIC COMMITTEE (IOC) AT RIO 2016
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
Nike Plays Hardball to Keep Its Athletes - WSJ
Nike to Continue USOC Sponsorship Through 2020 | Sports Destination Management
Olympics-USOC and Nike extend partnership through 2020 | Fortune
Nike set to become first major sponsor of Los Angeles 2028
LA28-USOC joint venture snags Nike as first partner
Non-sponsor Nike is brand most associated with Olympics
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
The Nike Adidas Puma Olympic Battle Will Have to Wait | Barron's
Best Ambush Marketing Campaigns
Hong Kong distance runner Wong Wan-chun fears Nike sponsorship issue could derail Paris Olympics bid | South China Morning Post
