Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
The best an ad can be: no regrets for Gillette after controversial campaign
Gillette is woke now? When brands try to keep up with the times
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Gillette is woke now? When brands try to keep up with the times
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Gillette's bottom line – Quadrant Online
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
:format(jpeg)/arc-anglerfish-tgam-prod-tgam.s3.amazonaws.com/public/U7Y3GYR6OJEOJMP7NHNPKV3N7I.JPG "Thin skin: Gillette's poke at masculinity is barely a nick - The Globe and Mail")
Thin skin: Gillette's poke at masculinity is barely a nick - The Globe and Mail
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Gillette brand takes a hit as '#metoo' ad backfires
Gillette has it right, advertisers can't just celebrate masculinity & ignore #MeToo
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Is Femvertisement Impactful? Exploring Woke Washing With Gillette Ads
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
The cost of Gillette's wokeness revealed: a non-cash writedown of $12 billion | The Australian
POV: Where Gillette's New Ad Went Wrong | BU Today | Boston University
Gillette Gets WOKE and Goes BROKE! - YouTube
Does the Gillette ad mark a turning point in marketing masculinity?
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton
